Case Study: How I Made $320 in 24 Hours with a 35% ROI — and What I Learned
Recently, one of my campaigns generated a $320 profit in just 24 hours with a solid 35% ROI. It looked like the perfect run — until the next day reminded me why constant tracking matters.
On August 5th, my RPC (Revenue Per Click) spiked, and the campaign ended with a total profit of $750. But on August 6th, the RPC took a sharp dip, cutting profitability significantly.
Here’s what I learned:
I now make it a rule to check RPC as soon as the new day begins. The first 3–5 hours reveal a lot — by monitoring closely early in the day, I can quickly adjust the budget and bids based on trends. This lets me lock in gains or minimize losses before things spiral.
In performance marketing, being reactive isn’t enough — you have to be proactive.
